If an 8-page insert in the Toronto Star has a CPM rate of $10.00, then 421 700 inserts would cost

Name: If an 8-page insert in the Toronto Star has a CPM rate of $10.00, then 421 700 inserts would cost
Brand: Quizplus
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Question

Quizplus · Accepted Answer

CPM stands for cost per thousand impressions. Therefore, 421,700 inserts would be 421.7 thousands. At a CPM rate of $10.00, the cost would be 421.7 * $10 = $4,217.00. However, since the question asks for the cost of the inserts, the correct calculation is 421.7 * 1000 * $10 = $42,170.

If an 8-Page Insert in the Toronto Star Has a CPM