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When Advertisers Agree to a "Run of Press," It Means

Question 32

Multiple Choice
When advertisers agree to a "run of press," it means that

When advertisers agree to a "run of press," it means that


A) the publisher will decide on black and white or colour
B) the ad may be run as a pre-printed insert
C) ads will be placed in all media that the publisher may own
D) the publisher will run ads when space is available
E) advertisements will be placed at the discretion of the publisher

Correct Answer:

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