Details of a newspaper ad request are communicated via a(n)

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Insertion orders are documents that provide details about an advertising request, including the size, placement, dates, cost, and other specifications. They are used to confirm the agreement between the advertiser and the publisher, and serve as a reference for billing and record-keeping. Make goods are used to resolve issues with a previous ad, tear sheets are proof of publication, cost per thousand is a metric used for pricing, and split runs are variations of a publication that differ by region, demographic, or content.

Details of a Newspaper Ad Request Are Communicated Via A(n)