Newspaper readers tend to go through the entire paper suggesting
A) position charges for placement in specific sections is wasteful
B) a high possibility for exposure for advertised products
C) that newspaper readers are scanners
D) newspapers have a long lifespan
E) that the editorial content is equally strong in each section
Correct Answer:
Verified
Q32: When advertisers agree to a "run of
Q33: If an advertiser wants to run an
Q34: Colour charges in newspaper ads are normally
Q35: If an 8-page insert in the Toronto
Q36: Details of a newspaper ad request are
Q38: Magazine readership figures are tracked by
A) Alliance
Q39: Other factors that influence the cost of
Q40: With regard to rate schedules, rates charged
Q41: Paid circulation refers to
A) subscription sales only
B)
Q42: A controlled circulation magazine
A) is distributed free
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