A controlled circulation magazine
A) is distributed free to a predetermined target
B) is an insert inside a newspaper
C) appeals to all market segments
D) is also classified as junk mail
E) is restricted by law
Correct Answer:
Verified
Q37: Newspaper readers tend to go through the
Q38: Magazine readership figures are tracked by
A) Alliance
Q39: Other factors that influence the cost of
Q40: With regard to rate schedules, rates charged
Q41: Paid circulation refers to
A) subscription sales only
B)
Q43: The primary advantage of magazines is
A) number
Q44: Advertisers purchasing ad space in some of
Q45: The frequency of publication varies from one
Q46: Foodservice and Hospitality magazine is an example
Q47: In comparison to newspapers, a key disadvantage
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