
The primary advantage of magazines is
A) number of ads in a single issue
B) cost
C) frequency
D) target-market selectivity
E) lead time
Correct Answer:
Verified
Q38: Magazine readership figures are tracked by
A) Alliance
Q39: Other factors that influence the cost of
Q40: With regard to rate schedules, rates charged
Q41: Paid circulation refers to
A) subscription sales only
B)
Q42: A controlled circulation magazine
A) is distributed free
Q44: Advertisers purchasing ad space in some of
Q45: The frequency of publication varies from one
Q46: Foodservice and Hospitality magazine is an example
Q47: In comparison to newspapers, a key disadvantage
Q48: Some publications offer some form of geographic
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents