Business magazines can be classified as horizontal. This means
A) that they appeal to people at the same level of responsibility
B) they are distributed as part of a newspaper
C) distribution is only in Canada
D) circulation is always the same
E) advertising contracts have to be even
Correct Answer:
Verified
Q22: In terms of content and audience reached,
Q23: Pre-printed insert costs are usually quoted
A) for
Q24: The transient rate applies to
A) casual advertisers
B)
Q25: The position charge is usually quoted as
Q26: A luxury automobile ad placement with paid
Q28: Current readership statistics show that daily newspapers
Q29: Among the largest local investors in newspaper
Q30: So that advertisers can see how their
Q31: Since the circulations and costs of advertising
Q32: When advertisers agree to a "run of
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