Pre-printed insert costs are usually quoted
A) for delivery only
B) with a run of the press agreement
C) the same way as standard advertising rates
D) on a when required basis
E) on a cost per thousand basis
Correct Answer:
Verified
Q18: Readership data about newspapers is compiled by
Q19: There are _ agate lines per inch
Q20: Display advertising is defined as any advertisement
A)
Q21: Business magazines can be broadly subdivided into
Q22: In terms of content and audience reached,
Q24: The transient rate applies to
A) casual advertisers
B)
Q25: The position charge is usually quoted as
Q26: A luxury automobile ad placement with paid
Q27: Business magazines can be classified as horizontal.
Q28: Current readership statistics show that daily newspapers
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