The position charge is usually quoted as a percentage increase over the insertion cost. On The Globe and Mail's rate card, a specific page request can add ________ to the cost of insertion
A) 15%
B) 20%
C) 40%
D) 25%
E) 10%
Correct Answer:
Verified
Q20: Display advertising is defined as any advertisement
A)
Q21: Business magazines can be broadly subdivided into
Q22: In terms of content and audience reached,
Q23: Pre-printed insert costs are usually quoted
A) for
Q24: The transient rate applies to
A) casual advertisers
B)
Q26: A luxury automobile ad placement with paid
Q27: Business magazines can be classified as horizontal.
Q28: Current readership statistics show that daily newspapers
Q29: Among the largest local investors in newspaper
Q30: So that advertisers can see how their
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