Display advertising is defined as any advertisement
A) that demonstrates a product
B) that appears on the front page banner
C) that appears on the back page
D) that is full page
E) appearing in any part of the publication, excluding the classified section
Correct Answer:
Verified
Q15: An advantage of newspapers is
A) lack of
Q16: The highest-circulation tabloid in Canada is
A) Montreal
Q17: The term circulation refers to
A) the number
Q18: Readership data about newspapers is compiled by
Q19: There are _ agate lines per inch
Q21: Business magazines can be broadly subdivided into
Q22: In terms of content and audience reached,
Q23: Pre-printed insert costs are usually quoted
A) for
Q24: The transient rate applies to
A) casual advertisers
B)
Q25: The position charge is usually quoted as
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