In terms of content and audience reached, magazine publications fall into two major categories:
A) general interest and special interest
B) consumer and business
C) entertainment and sports
D) horizontal and vertical
E) trade and association
Correct Answer:
Verified
Q17: The term circulation refers to
A) the number
Q18: Readership data about newspapers is compiled by
Q19: There are _ agate lines per inch
Q20: Display advertising is defined as any advertisement
A)
Q21: Business magazines can be broadly subdivided into
Q23: Pre-printed insert costs are usually quoted
A) for
Q24: The transient rate applies to
A) casual advertisers
B)
Q25: The position charge is usually quoted as
Q26: A luxury automobile ad placement with paid
Q27: Business magazines can be classified as horizontal.
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents