
Business magazines can be broadly subdivided into subject areas such as trade, industry, professional, and institutional. Sub-classifications of these general areas would include
A) hotels and restaurants
B) sports and recreation
C) lifestyle
D) health
E) arts and entertainment
Correct Answer:
Verified
Q16: The highest-circulation tabloid in Canada is
A) Montreal
Q17: The term circulation refers to
A) the number
Q18: Readership data about newspapers is compiled by
Q19: There are _ agate lines per inch
Q20: Display advertising is defined as any advertisement
A)
Q22: In terms of content and audience reached,
Q23: Pre-printed insert costs are usually quoted
A) for
Q24: The transient rate applies to
A) casual advertisers
B)
Q25: The position charge is usually quoted as
Q26: A luxury automobile ad placement with paid
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