Stations such as HGTV (home and garden) are attractive to advertisers wanting to
A) reach pay-TV audiences
B) increase reach
C) reach specific demographic and lifestyle targets
D) reach smaller audiences
E) cut costs
Correct Answer:
Verified
Q4: Generally, advertisers prefer that their commercials be
Q5: Television offers high reach potential and relatively
Q6: Studies show that early adopters of personal
Q7: Television advertising has several advantages. Consumer ability
Q8: The number of specialty and traditional channels
Q10: An advantage of television as an advertising
Q11: For advertisers with precisely defined target markets,
Q12: Which device allows viewers to edit out
Q13: Together, television and radio reach 98% of
A)
Q14: Audience fragmentation is the result of several
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