Television advertising has several advantages. Consumer ability to identify the packages of new products is the result of
A) frequency of messages
B) high reach
C) coverage flexibility
D) demographic selectivity
E) demonstration capability
Correct Answer:
Verified
Q2: The Pacific network is an example of
Q3: New technologies are affecting the way people
Q4: Generally, advertisers prefer that their commercials be
Q5: Television offers high reach potential and relatively
Q6: Studies show that early adopters of personal
Q8: The number of specialty and traditional channels
Q9: Stations such as HGTV (home and garden)
Q10: An advantage of television as an advertising
Q11: For advertisers with precisely defined target markets,
Q12: Which device allows viewers to edit out
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