An advantage of television as an advertising medium is
A) impact and effectiveness
B) audience fragmentation
C) commercial avoidance
D) planning flexibility
E) the ability to reach anyone, anywhere
Correct Answer:
Verified
Q5: Television offers high reach potential and relatively
Q6: Studies show that early adopters of personal
Q7: Television advertising has several advantages. Consumer ability
Q8: The number of specialty and traditional channels
Q9: Stations such as HGTV (home and garden)
Q11: For advertisers with precisely defined target markets,
Q12: Which device allows viewers to edit out
Q13: Together, television and radio reach 98% of
A)
Q14: Audience fragmentation is the result of several
Q15: What medium do younger generations (18 to
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