As a means of personalizing a corporation, corporate blogs are written by

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Corporate blogs are typically written by the CEO of a company as a means of personalizing the corporation and establishing a more direct relationship with customers, employees, and other stakeholders. This bridges the gap between the company and its target audience, making it easier to build relationships and establish trust. The CEO is often the figurehead of the company, embodying its values and mission, and is thus best positioned to communicate directly with readers via the blog.

As a Means of Personalizing a Corporation, Corporate Blogs Are