How a company manages its public relations during a crisis is called

Question

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Reputation management refers to how a company handles its image and perception among the public. During a crisis, it becomes even more crucial for a company to manage its reputation effectively. This involves communicating with stakeholders, being transparent and honest about the situation, and taking steps to correct any issues or negative perceptions. Public affairs, lobbying, fundraising, and publicity may all play a role in reputation management during a crisis, but they are not synonymous with it.

How a Company Manages Its Public Relations During a Crisis