Messages in corporate advertising differ from messages in corporate public relations because in corporate advertising

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In corporate advertising, media exposure is paid for, whereas in corporate public relations, media exposure is typically free or earned through positive relationships with the media. Corporate advertising messages may not always be concerned with specific products; they may also focus on brand image or corporate social responsibility initiatives. The development of corporate advertising messages may involve advertising agencies, and not necessarily publicity firms. Media relations may be a component of corporate advertising, but it is not the sole focus.

Messages in Corporate Advertising Differ from Messages in Corporate Public