A form of paid communication that undertakes the task of enhancing a company's image and creating goodwill toward a company is

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Corporate advertising is a form of paid communication that aims at enhancing a company's image and creating goodwill toward a company. It focuses on building a brand identity for the company, rather than promoting a specific product or service. Advocacy advertising typically focuses on promoting a particular issue or cause, while publicity refers to unpaid media attention. Seeding is a marketing technique that involves getting a product or idea into the hands of a few influential individuals, with the hope that they will spread the word to their networks. Reputation management involves managing and monitoring an organization's online presence and social media accounts to maintain a positive reputation.

A Form of Paid Communication That Undertakes the Task of Enhancing