Weaving a brand into the storyline of a show, movie, or video game is known as

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Weaving a brand into the storyline of a show, movie, or video game is a typical example of branded content or content marketing. This marketing strategy involves creating and disseminating valuable, relevant, and consistent contents to attract and retain audiences with the ultimate goal of increasing brand awareness and customer loyalty. Buzz marketing or word-of-mouth marketing is a technique that relies on creating a buzz or excitement about a product, service, or event using unconventional tactics. Sponsorship or endorsing a show, movie, or game involves financially supporting or promoting it through advertisement, product placement, or event sponsorship. Social media is an online platform where people can share information, ideas, and interests, and interact with others through networks and communities. While branded content can be distributed through social media, social media itself is not a marketing strategy.

Weaving a Brand into the Storyline of a Show, Movie