To build better relations with customers and to achieve business objectives, an organization must embrace all communications channels and devise a(n)

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An integrated communications strategy encompasses all communications channels, both traditional and digital, to build relationships with customers and achieve business goals. It involves coordinating messaging, branding, and tactics across channels to provide a consistent and cohesive experience for customers. External marketing plan, media plan, business-to-business plan, and event campaign are all specific types of plans and may not encompass all communication channels.

To Build Better Relations with Customers and to Achieve Business