This type of marketing focuses on giving target market customers a brand-relevant experience that adds value to their lives:
A) buzz marketing
B) public relations
C) event marketing
D) experiential marketing
E) word-of-mouth
Correct Answer:
Verified
Q2: Public relations is defined as "the strategic
Q3: Opportunities to communicate newsworthy information about a
Q4: Companies that use this strategy believe that
Q5: To build better relations with customers and
Q6: Unlike advertising, public relations is a form
Q7: Newsworthy information is usually communicated by a
Q8: Community relations are an important tool for
Q9: Weaving a brand into the storyline of
Q10: When an organization faces a delicate situation,
Q11: In terms of public relations, internal publics
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