A borrowed-interest strategy promotes a newsworthy activity that is related to the product in order to spark interest among editors.

Question

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A borrowed-interest strategy aims to generate interest among editors by promoting a newsworthy activity that is somewhat related to the product. For example, a fitness brand may organize a charity run to raise awareness for a health issue, which can attract media attention and coverage for both the event and the brand. By leveraging the relevance of the event to the brand, the borrowed-interest strategy can help generate publicity and create buzz around the product.

A Borrowed-Interest Strategy Promotes a Newsworthy Activity That Is Related