One of the biggest advantages of public relations is the control of the message by the company.
Correct Answer:
Verified
Q61: The primary audience of an annual report
Q62: A smart company today takes a proactive
Q63: A borrowed-interest strategy promotes a newsworthy activity
Q64: Venue sponsorship is another form of event
Q65: Advertising is controlled by the media, whereas
Q67: External publics are usually communicated with regularity.
Q68: Content analysis refers to knowing how much
Q69: Distributors and suppliers are part of an
Q70: Publicity consists of public interest programs that
Q71: The PR arsenal includes web sites, infomercials
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