Content analysis refers to knowing how much exposure was actually received as a result of public relations activities.
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Q63: A borrowed-interest strategy promotes a newsworthy activity
Q64: Venue sponsorship is another form of event
Q65: Advertising is controlled by the media, whereas
Q66: One of the biggest advantages of public
Q67: External publics are usually communicated with regularity.
Q69: Distributors and suppliers are part of an
Q70: Publicity consists of public interest programs that
Q71: The PR arsenal includes web sites, infomercials
Q72: Essentially, publicity must be newsworthy; what may
Q73: At the product level, publicity is used
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