In a push strategy, the organization creates demand by directing promotional efforts at consumers or final users of the product.

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In a push strategy, the promotional efforts are directed at intermediaries such as wholesalers, distributors or retailers, not at consumers or final users. The idea is to "push" the product through the distribution channel and persuade intermediaries to carry and sell it to consumers. A pull strategy, on the other hand, aims to create demand by advertising directly to consumers and creating a desire for the product that will "pull" it into the distribution channel.

In a Push Strategy, the Organization Creates Demand by Directing