
Premiums can be offered to consumers as a mail-in. In other words, consumers send in a proof of purchase and the item is returned by mail.
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Q70: Coupons, samples, contests and premiums are examples
Q71: Companies such as Kraft, Colgate, Palmolive and
Q72: Beer manufacturers see premium offers as a
Q73: Trade shows are organized each year by
Q74: A free sample is a free product
Q76: Trade promotions refer to those activities designed
Q77: A Cheerios box containing a small sample
Q78: Experiential marketing is another name for on-site
Q79: Contests are more effective in inducing trial
Q80: In a push strategy, the organization creates
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