A free sample is a free product distributed to loyal customers.
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Q69: Slippage is when a distributor loses customers
Q70: Coupons, samples, contests and premiums are examples
Q71: Companies such as Kraft, Colgate, Palmolive and
Q72: Beer manufacturers see premium offers as a
Q73: Trade shows are organized each year by
Q75: Premiums can be offered to consumers as
Q76: Trade promotions refer to those activities designed
Q77: A Cheerios box containing a small sample
Q78: Experiential marketing is another name for on-site
Q79: Contests are more effective in inducing trial
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