A sustained competitive advantage can be competed away by strategic imitation if competing firms face an important cost disadvantage in duplicating a successful firm's valuable resources.

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A sustained competitive advantage cannot be easily competed away by strategic imitation, even if competing firms face a cost disadvantage in duplicating valuable resources. This is because a firm's competitive advantage is not just the sum of its resources, but also the way in which these resources are integrated and used. Competitors may not be able to replicate the firm's unique combination of resources, capabilities, and organizational processes that form the basis of its competitive advantage. Therefore, strategic imitation is often risky and may not lead to the same level of success as the original firm.

A Sustained Competitive Advantage Can Be Competed Away by Strategic