If all a firm does is create value in the same way as its competitors, the best performance it can ever expect to gain is competitive parity.

Question

Quizplus · Accepted Answer

If a firm is not able to create unique value or differentiate itself from its competitors, it will be competing solely on price and features, leading to competitive parity. Ultimately, this means that the firm will have a difficult time gaining a competitive advantage and may struggle to achieve superior performance over time.

If All a Firm Does Is Create Value in the Same