The _____ perspective of CRM considers the processes that are needed to fulfill required marketing activities.

Name: The _____ perspective of CRM considers the processes that are needed to fulfill required marketing activities.
Brand: Quizplus
Rating: 4.8 (59 reviews)

Question

Quizplus · Accepted Answer

The functional perspective of CRM focuses on specific departments within the organization and their processes, including marketing, sales, and customer service. Therefore, it considers the processes that are needed to fulfill required marketing activities.

The _____ Perspective of CRM Considers the Processes That Are