In the value creation process,the benefits the customer receives are expressed by the customer strategy.

Question

Quizplus · Accepted Answer

The customer strategy is not the expression of the benefits received by the customer, but rather a plan developed by the company to satisfy the needs and wants of its target customers. The benefits received by the customer are expressed by the value proposition offered by the company, which is the combination of the benefits and features provided by the product or service.

In the Value Creation Process,the Benefits the Customer Receives Are