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The _____ in a CRM Strategy Is an Assessment That

Question 16

Multiple Choice
The _____ in a CRM strategy is an assessment that indicates the shareholder value and financial return of delivery of the required customer value.

The _____ in a CRM strategy is an assessment that indicates the shareholder value and financial return of delivery of the required customer value.


A) operating agreement
B) enterprise transformation plan
C) value proposition
D) business case

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