The _____ level of CRM considers the implications of knowledge about customers and their preferences across the entire organization.

Question

Quizplus · Accepted Answer

The company-wide level of CRM considers how customer knowledge can be used across all departments and functions of the organization, not just those that directly interact with customers (customer-facing) or in the field. The functional level refers to how specific departments or functions within the organization use customer data.

The _____ Level of CRM Considers the Implications of Knowledge