The integration of CRM into the firm's operational support systems is important for the successful implementation of CRM.
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Q13: In the value creation process,the benefits the
Q14: CRM supports a customer-responsive strategy,which gains competitive
Q15: The _ in the CRM strategy spells
Q16: The _ in a CRM strategy is
Q17: The _ level of CRM considers the
Q19: Which of the following information should be
Q20: The sum of CLV for all the
Q21: Which of the following is a pitfall
Q22: What are the major steps in developing
Q23: What is customer lifetime value? How is
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