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Which of the Following Is a Pitfall to Be Avoided

Question 21

Multiple Choice
Which of the following is a pitfall to be avoided when implementing CRM initiatives?

Which of the following is a pitfall to be avoided when implementing CRM initiatives?


A) Creating a customer strategy before implementing CRM
B) Putting CRM in place before changing the organization to match
C) Matching the technology to the customer strategy
D) Investing in building relationships with interested customers

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