
Which of the following is a pitfall to be avoided when implementing CRM initiatives?
A) Creating a customer strategy before implementing CRM
B) Putting CRM in place before changing the organization to match
C) Matching the technology to the customer strategy
D) Investing in building relationships with interested customers
Correct Answer:
Verified
Q16: The _ in a CRM strategy is
Q17: The _ level of CRM considers the
Q18: The integration of CRM into the firm's
Q19: Which of the following information should be
Q20: The sum of CLV for all the
Q22: What are the major steps in developing
Q23: What is customer lifetime value? How is
Q24: The _ in the CRM strategy indicates
Q25: How does CRM help gain a competitive
Q26: The _ component in the CRM strategy
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents