
What are the major steps in developing a CRM strategy?
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Q17: The _ level of CRM considers the
Q18: The integration of CRM into the firm's
Q19: Which of the following information should be
Q20: The sum of CLV for all the
Q21: Which of the following is a pitfall
Q23: What is customer lifetime value? How is
Q24: The _ in the CRM strategy indicates
Q25: How does CRM help gain a competitive
Q26: The _ component in the CRM strategy
Q27: Which of the following activities hinders the
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