_____ is a cross-functional core business process that is specifically concerned with achieving improved shareholder value through the development of effective affiliations with key customers and customer segments.

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Customer relationship management (CRM) is a core business process that focuses on building long-term relationships with key customers and customer segments to achieve improved shareholder value. CRM involves integrating marketing, sales, and service processes to provide customers with personalized experiences that meet their specific needs and preferences, ultimately driving customer loyalty and retention. Benchmarking is a process of comparing one's business processes and performance metrics to industry best practices, while customer equity refers to the total lifetime value of a customer to a company. Customer value proposition is a statement that communicates the unique value that a company's products or services provide to customers. While all of these concepts are related to customer-centric business practices, only CRM specifically addresses the development of effective affiliations with key customers.

_____ Is a Cross-Functional Core Business Process That Is Specifically