Which of the following is true about the life cycle of a typical product?
A) Profits are highest in the emerging phase of the product-market.
B) Total profits increase after the product reaches the maturity stage.
C) Sales are highest during the growth period.
D) Profits fall off before sales as the product reaches maturity.

Question

Quizplus · Accepted Answer

Profits often start to decline before sales do as a product reaches maturity because the market becomes saturated, competition increases, and companies may need to reduce prices or increase marketing and development costs to maintain their market share.

Which of the Following Is True About the Life Cycle