The _____ decision identifies the people or organizations in a product-market toward which a firm directs its positioning strategy.
A) market targeting
B) employer branding
C) domain selecting
D) strategic sifting

Question

The _____ decision identifies the people or organizations in a product-market toward which a firm directs its positioning strategy. 
A) market targeting
B) employer branding
C) domain selecting
D) strategic sifting

Quizplus · Accepted Answer

Market targeting refers to the process of identifying and selecting specific market segments towards which a firm directs its positioning strategy. This involves evaluating various segments based on criteria such as size, growth potential, competition, and compatibility with the firm's capabilities and resources. The ultimate goal is to identify one or more segments that offer the best opportunities for profitable growth and then tailor the firm's offerings and messaging to appeal to those segments.

The _____ Decision Identifies the People or Organizations in a Product-Market