The positioning _____ is the positioning initiative which combines marketing program (mix) policies used to portray the positioning desired by management to the targeted buyers.It includes the product (good or service),supporting services,distribution channels,price,and promotion actions taken by the organization.
A) effectiveness
B) concept
C) strategy
D) location

Question

Quizplus · Accepted Answer

The term used to describe this initiative is "positioning strategy." The other options do not adequately describe this concept.

The Positioning _____ Is the Positioning Initiative Which Combines Marketing