The positioning _____ indicates management's desired positioning of the product (brand) in the eyes and minds of the targeted buyers.
A) strategy
B) concept
C) effectiveness
D) location

Question

Quizplus · Accepted Answer

The positioning concept indicates management's desired positioning of the product (brand) in the eyes and minds of the targeted buyers, as it refers to the place a brand occupies in the minds of customers and how it is distinguished from the products of competitors.

The Positioning _____ Indicates Management's Desired Positioning of the Product