Which of the following describes doubtful positioning?
A) When frequent changes and contradictory messages confuse customers regarding the positioning of the brand
B) When the claims made for the product or brand are not regarded as credible by the customer
C) When customers have too narrow an understanding of the company,product,or brand
D) When customers have only vague ideas about the company and its products and do not perceive anything distinctive about them

Question

Which of the following describes doubtful positioning?
A) When frequent changes and contradictory messages confuse customers regarding the positioning of the brand
B) When the claims made for the product or brand are not regarded as credible by the customer 
C) When customers have too narrow an understanding of the company,product,or brand
D) When customers have only vague ideas about the company and its products and do not perceive anything distinctive about them

Quizplus · Accepted Answer

Doubtful positioning occurs when the claims made for the product or brand are not regarded as credible by the customer.

Which of the Following Describes Doubtful Positioning