_____ occurs when customers have only vague ideas about the company and its products and do not perceive anything distinctive about them.
A) Doubtful positioning
B) Overpositioning
C) Underpositioning
D) Confused positioning

Question

_____ occurs when customers have only vague ideas about the company and its products and do not perceive anything distinctive about them.
A) Doubtful positioning
B) Overpositioning
C) Underpositioning
D) Confused positioning

Quizplus · Accepted Answer

Underpositioning occurs when customers are not aware of the company and its products, or they have only vague ideas about them. They do not perceive anything distinctive about the company or its products, which leads to a lack of interest and engagement.

_____ Occurs When Customers Have Only Vague Ideas About the Company