The global market strategy of _____ considers the extent to which standardized products and other strategy elements can be designed to compete on a global basis,and buyers are targeted without regard to national boundaries and regional preferences.
A) segmentation
B) buffering
C) local responsiveness
D)integration

Question

The global market strategy of _____ considers the extent to which standardized products and other strategy elements can be designed to compete on a global basis,and buyers are targeted without regard to national boundaries and regional preferences.
A) segmentation
B) buffering
C) local responsiveness
D)integration

Quizplus · Accepted Answer

The concept described in the question is that of global integration, where standardized products and strategies are used to target buyers without considering regional or national differences. This approach seeks to leverage economies of scale and reduce costs through a uniform approach across markets. Therefore, choice D, integration, is the best answer. Segmentation refers to targeting specific groups of buyers within a market, buffering refers to temporary protections against market volatility or shocks, and local responsiveness refers to adapting strategies to local preferences and requirements.

The Global Market Strategy of _____ Considers the Extent to Which