If a customer base displays substantial differences in purchasing power and servicing requirements,then the use of a single salesforce channel is appropriate.

Question

Quizplus · Accepted Answer

If a customer base displays substantial differences in purchasing power and servicing requirements, then it is not appropriate to use a single salesforce channel. Instead, it is better to have different salesforce channels for different segments of customers to better cater to their needs and maximize sales opportunities.

If a Customer Base Displays Substantial Differences in Purchasing Power