In social media-based positioning attempts,the goal is to create a community providing only functional benefits.

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In social media-based positioning attempts, the goal is to create a community providing both functional and emotional benefits. Creating a community that focuses only on functional benefits may not be enough to keep users engaged and loyal. Emotions such as a sense of belonging, trust, and enjoyment are crucial in building a strong community on social media.

In Social Media-Based Positioning Attempts,the Goal Is to Create a Community