If the product or the customer base does not dominate design considerations,a geographical sales organization is used.

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When the product or customer base is not the main factor driving design considerations, a geographical sales organization is often used. This means that sales territories are divided by region rather than by specific product lines or customer segments. This approach can be effective in certain industries, such as consumer goods or retail, where customers may have similar needs and purchasing habits across a given geographic area.

If the Product or the Customer Base Does Not Dominate