Which of the following statements about direct mail marketing is most accurate?
A)With the increasing popularity of e-marketing, direct mail marketing has become obsolete.
B)Sales letters are generally written by specialists.
C)In terms of response rates, e-mail marketing is more effective than direct-mail letters.
D)Virtual mail appears to have a greater emotional impact than tangible mail.

Question

Which of the following statements about direct mail marketing is most accurate? 
A)With the increasing popularity of e-marketing, direct mail marketing has become obsolete.
B)Sales letters are generally written by specialists.
C)In terms of response rates, e-mail marketing is more effective than direct-mail letters.
D)Virtual mail appears to have a greater emotional impact than tangible mail.

Quizplus · Accepted Answer

Sales letters require specialized copywriting skills and need to be crafted carefully to maximize response rates.

Note: A is incorrect as direct mail marketing still has its place in certain industries and demographics. C is not entirely true as response rates can vary depending on the target audience and the content of the messages. D is a subjective opinion and not a proven fact.

Which of the Following Statements About Direct Mail Marketing Is