An effective press release focuses on benefits to the audience of the target media and is written in the style of the targeted publication or newscast.

Question

Quizplus · Accepted Answer

An effective press release should be tailored to the interests of the target media and should focus on the benefits that the audience can gain from the information provided in the release. Additionally, the style and tone of the press release should match the style of the targeted publication or newscast to increase the likelihood of media coverage.

An Effective Press Release Focuses on Benefits to the Audience